Today at Apple

Goal: Promote in-store experiences for customers that inspire creativity on Apple devices.

Approach: Partner with local artists to teach how-to sessions at flagship Apple Stores worldwide.

My Role: Senior Writer: Write titles, descriptions, and artist bios for dot com. Work closely with designers to create a seamless partnership between words and images. I also collaborated cross-functionally to craft campaigns for new store openings, month-long events, and more.